Ralph Lauren, Burberry, Hugo Boss, Yamamoto and other luxury fashion brands have traditionally depended on third-party retailers – here's why they should be focusing on digital | South China Morning Post
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How Hugo Boss is using social media to boost its online sales during Covid-19 uncertainty - Strategy and Innovation - InternetRetailing
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Social media stars Lisa and Lena wear the HUGO Reversed sweater | Hugo, Hugo boss, Social media stars
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