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New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![San Antonio Spurs Matt Bonner is first NBA player to land sneaker deal via Twitter - ESPN The Magazine San Antonio Spurs Matt Bonner is first NBA player to land sneaker deal via Twitter - ESPN The Magazine](https://a.espncdn.com/combiner/i?img=%2Fphoto%2F2014%2F0519%2Fmag_bonner01_tp_1296x729.jpg)
San Antonio Spurs Matt Bonner is first NBA player to land sneaker deal via Twitter - ESPN The Magazine
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
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